Creatives/Marcus Hale/Car talk v3

Car talk v3.

Variant of Car talk, Marcus's best ad. New first 3 seconds, captions and contract B‑roll. Live on Meta since Thursday.

StatusLive testing
ClientMarcus Hale
OwnerKayla Brooks Editor
Made byWinner to 5 variants
ParentCar talk
LaunchedThu Nov 5 7:40 PM
Car talk v3 frame at 0:07Cut 3 · 4:5 · 0:41
My assignment feewas $31,000.
Reels buttons cover this
0:07 / 0:41
HookDealNo money inProofCall
Hook 0:00 to 0:03, new in this variantResolved note

Versions

Cut 3 is live
Cut 3 · Kayla BrooksThu 7:02 PM

Change from Marcus's note at 0:07.

  • "Profit" is now "assignment fee" at 0:07, take 4 from the same shoot
  • Caption at 0:07 matches the new line
  • Length unchanged, 41 sec
Live since Thu 7:40 PM

Footage used

From Marcus's Drive
Car shoot, take 2Oct 14 · A-roll
0:03 to 0:41
Car shoot, take 4Oct 14 · says "assignment fee"
0:07 to 0:12
Contract on the hoodOct 14 · B-roll
0:07 to 0:12
Sold sign, MemphisSep 22 · B-roll
0:19 to 0:24
Jake's win videoOct 12 · from Skool
0:25 to 0:31

Script

41 sec · 104 words
Hook · 0:00 to 0:03

$31,000. One deal.
No money in.

Car talk opened with "I made $31,000 on one deal without buying the house."

  1. 0:03

    Last spring I put a house in Memphis under contract for $86,000.

  2. 0:07

    I sold the contract to a cash buyer for $117,000. My profitassignment fee was $31,000.

    B-roll: the assignment contract, fee line circled
  3. 0:13

    I didn't buy the house. I didn't fix it. I didn't put in a dollar.

  4. 0:19

    That's wholesaling. I've done 140 of these deals since 2019.

    B-roll: sold sign, Memphis
  5. 0:25

    My student Jake closed his first one in 5 weeks. $12,400.

    Jake, student win, Oct 12
  6. 0:32

    I show the whole process in a free 20 minute training.

  7. 0:37

    Tap the link. Watch it before you book a call.

    End card: wholesalefreedom.com

Comments

5 on the timeline · 3 resolved
Priya NairRidgelineWed 10:02 AM

Hook needs burned-in captions. Most of Marcus's Reels traffic watches muted.

Resolved in cut 2
Kayla BrooksEditorWed 10:41 AM

Contract B-roll is in under the fee line. Circled the $31,000.

Resolved in cut 2
Marcus Halevia portalThu 6:12 PM

Say assignment fee, not profit. My students get asked about this on sales calls.

Resolved in cut 3
Kayla BrooksEditorThu 7:02 PM

Fixed in cut 3. Used take 4 from the Oct 14 car shoot, he says "assignment fee" there.

Jordan PikeMedia buyingThu 7:20 PM

Keep "watch it before you book". It cuts tire kickers from the calendar.

Approval trail

Made to live in 2 days, 5 hours
  1. Tue Nov 3, 2:40 PMAdspend made it

    Winner to 5 variants wrote the hook and made cut 1.

  2. Wed Nov 4, 10:52 AMPriya Nair approved

    Ridgeline approval on cut 2. Sent to Marcus's portal.

  3. Thu Nov 5, 6:12 PMMarcus Hale approved

    In the portal, with one note at 0:07. Kayla fixed it in cut 3.

  4. Thu Nov 5, 7:40 PMLaunched on Meta

    Car talk variants ad set, $150 a day.

Since launch

Thu 7:40 PM to Fri 11:20 AM · 16 hours
Spend
$120

of $300 budget so far

Car talk$14,820
Booked calls
1

3 applications

Car talk96
Cost per booked call
$120

target $220

Car talk$154
Hook rate
41.2%

3 sec views

Car talk33.8%
Hold rate
24.9%

15 sec of 3 sec views

Car talk24.1%
CTR
2.1%

link clicks

Car talk1.6%

Early read. One booked call so far. The hook is holding 7.4 points above Car talk on 3,860 impressions.

DaySpendImpr.Hook rateCTRAppsBooked
Thu Nov 5from 7:40 PM$491,52041.8%1.8%10
Fri Nov 6to 11:20 AM$712,34040.9%2.3%21

What Adspend does next

Watching
Sat 9 AM
Day 3 check

If it stays under $220, the budget goes from $150 to $180 a day on Sunday.

About Mon
Kill check at $440 spent

Pauses it if a booked call costs more than $440. Today one costs $120.

Mon 8 AM
Monday report

Goes in Marcus's report with hook rate against Car talk. Dani reviews before send.

At $1,500 spent
Next round

If it beats Car talk for 3 days, Adspend asks Jordan to promote it and runs Winner to 5 variants on it.

30 minbetween checks
11:00 AMlast check
0rules fired

Done on its own · Thu 7:40 PMLaunched v3 in Car talk variants at $150 a day, 38 minutes after Kayla's fix.

Launch

Meta · Wholesale Freedom
Campaign
WF | Booked calls | Testing
Ad set
WF | Car talk variants | Nov 3
Ad
car-talk-v3_31k-no-money_kb
Budget
$150 a day · ad set cap $3,600
Optimizes for
Booked call, from GoHighLevel
Audience
Broad · US · 25 to 60
Placements
IG ReelsIG FeedFB ReelsFB FeedStoriesAudience Network
Lands on
wholesalefreedom.com/training
Rules on this ad
Kill

Pause the ad if a booked call costs more than $440 after $440 spent.

$120 of $440 spent. Not checked yet.
Scale

Raise the budget 20% a day while under $220 for 3 days. Cap $3,600 a day.

Day 2 of 3 under target.
Fatigue refresh

Brief new angles when frequency passes 3.5 or CTR drops 30% in 7 days.

Frequency 1.1. CTR 2.1%.
Auto-promote

Move to the scale ad set after 3 days under target with $1,500 spent.

Off. Jordan promotes by hand for Marcus.

Car talk variants

3 live · 2 with Marcus
Parent
Car talk

"I made $31,000 on one deal without buying the house."

Winner$154per call · $14,820 spent
Live since Wed
Car talk v1

"The math on a $31,000 assignment fee."

Live testing$318per call · $318 spent
Live since Wed
Car talk v2

"This street paid me $31,000."

Live testing$152per call · $304 spent
In the portal · 0:34
Car talk v4

"I got paid $31,000 and never owned the house."

Creator approvalSat 6 PMauto-approves if Marcus does nothing
In the portal · 0:41
Car talk v5

"My buyer paid a $31,000 assignment fee. I put in $0."

Creator approvalSat 6 PMMarcus has a draft note at 0:12
Hook rate in this test
Car talk parent33.8%
Car talk v136.0%
Car talk v238.4%
Car talk v3 this ad41.2%
Winner to 5 variants · Nov 3 Open the run
Meta data synced 11:20 AM. Booked calls from GoHighLevel.Ridgeline Media · Marcus Hale · Wholesale Freedom