Friday, November 6 · All 6 clients

Creatives.

93 in the pipeline. 4 wait on Priya, 9 on creator approval, 11 on filming.

In pipeline
93

6 briefs added today

Shipped this month
38

164 in the last 30 days

Winners
9

24% of what shipped

Killed
31

27 by kill rules this month

Idea to live
4.2days

6.9 days in September

Needs you · Ben Carter

Ben has not filmed in 9 days.

8 scripts wait in his portal. Warehouse tour is at frequency 4.1. He renews Dec 1.

Pipeline

Average days in each stage · 4.2 days idea to live
23Ideas0.4 days
14Scripted0.6 days
11Filming1.9 days
10Editing0.7 days
4Ridgeline0.2 days
9Creator0.4 days
22Live testing3 to 5 days

Ideas

23

Adspend-written briefs · 6 new today

BenNew
Supplier math

“I called 40 suppliers. 3 answered.”

AdspendFrom sales calls
MarcusNew
Tasha’s first deal

“She’s a dental hygienist. Her first fee was $13,200.”

AdspendFrom a student win
Leah1 day
Teacher pays off $18k

“She paid off $18,000 on a teacher’s salary.”

PriyaApproved, to script
Dre2 days
Who gyms hire

“I asked 12 gym owners who they hire.”

PriyaFrom sales calls
19 more in Ideas

Scripted

14

Scripts written, not sent

Theov2
Commission screenshot

“This is what one $3,000 close pays me.”

PriyaSends to Theo Mon
Ninav1
Earnings week setup

“Three tickers I watch every earnings week.”

AdspendReady to send
Drev3
Cert math

“$3,500 for the cert. My first client pays $400 a month.”

PriyaSam reviewing
Marcusv1
Street deal

“This house sold for $41,000 cash. I never owned it.”

PriyaReady to send
10 more in Scripted

Filming

11

Waiting on the creator · 2 overdue

BenDay 9 overdue
Warehouse tour refresh

8 scripts, teleprompter link and shot list in Ben’s portal.

  1. Scripts sent Oct 28
  2. Reminded day 2, day 4
  3. Sam called day 7
  4. Replaces Warehouse tour, freq 4.1
SamRenews Dec 1
MarcusDue Mon
6 new hooks

Scripts sent Thu. Shot list: car, desk, contract close-ups.

DaniOpened 2 times
DreUploading
Gym floor B-roll

Adspend starts the edit when the last clip lands.

Uploading from Dre’s phone3 of 5 clips
Adspend
LeahDue Wed
Grocery receipt

“Read your last receipt out loud with me.”

DaniNot opened
7 more in Filming

Editing

10

Kayla 6, Mike 4

DreDue today
Front desk to coach

“I worked the front desk for 4 years. Now I coach 31 clients.”

Kaylav2 · 1 of 4 Dre angles
DreDue Mon
Certified vs not

“Same gym. Same hours. $1,900 more a month.”

Mikev1 · 2 of 4 Dre angles
Theo82%
Headset v2

Cut from existing footage. New first line.

Adspend + MikeFrom Headset
Ninav3
Walk and talk

“I don’t trade the first 30 minutes. Here’s why.”

KaylaCaptions left
6 more in Editing

Ridgeline approval

4

Priya reviews before the creator sees it · 4 on Priya

TheoWaiting 2h
Headset: school run

“I take closing calls from my car between school runs.”

Adspend + Kayla
NinaWaiting 40m
Two monitors, one rule v2

“One screen for the chart. One for the rule I don’t break.”

Adspend + Kayla
BenWaiting 3h
Desk talk

Cut from Ben’s September footage to cover the filming gap.

Adspend + Mike
LeahWaiting 1h
Couch talk v2

“$297 a month on subscriptions. I found it in 10 minutes.”

Mike

Creator approval

9

In the client portal

MarcusAuto-approves Sat 6 PM
Car talk v4

“I got paid $31,000 and never owned the house.”

Kayla0:34 · Viewed Thu 9:02 PM
MarcusNote drafted at 0:12
Car talk v5

“My buyer paid a $31,000 assignment fee. I put in $0.”

Kayla0:41 · Auto Sat 6 PM
Dre2 notes
Coach salary

“What a certified coach makes in year one.”

MikeDre at 0:04 and 0:19
NinaAuto-approve off
Earnings call recap

“I made one trade on Tuesday. This one.”

Adspend + Kayla
5 more in Creator approval

Live testing

22

$150 a day test sets

MarcusDay 2
Car talk v3

“$31,000. One deal. No money in.”

Spent
$120
Per booked call
$120
KaylaMeta · $150 a day
MarcusDay 2 of 3 under
Car talk v2

“This street paid me $31,000.”

Spent
$304
Per booked call
$152
KaylaMeta · $150 a day
DreKill check at $500
Cert pays back

“The cert paid for itself in 9 weeks.”

Spent
$388
Per booked call
$388
KaylaTarget $250
19 more in Live testing

Winner

9

This month · 6 from Winner to 5 variants

  • Car talk
    Marcus · 96 calls
    $154per booked call
  • Two monitors, one rule
    Nina · $21,300 spent
    4.4xROAS on cash
  • Headset
    Theo · 5 variants
    $118per booked call
  • Kitchen budget
    Leah · Best front-end ad
    $31per $47 sale
5 more winners

Killed

31

27 by kill rules · 4 by Ridgeline

Done on its own · 3:10 AMKilled Dre’s Bench talk v2. $520 per booked call after $1,040 spent.

  • Garage start$402
  • Coffee math$96 / sale
  • Podcast clip 2$446
28 more killed

Briefs Adspend wrote today 6

From a winnerMarcus

Car talk, whiteboard

“I made $31,000 on one deal. Here’s the math.”

Car talk is at $154 per booked call over $14,820. Same story, deal math on the board. Cut from Marcus’s Oct 22 shoot.

No filming
From sales callsBen

Supplier math

“I called 40 suppliers. 3 answered. Here’s who.”

14 of 38 Ben calls this week: “I don’t trust overseas suppliers.” Closers lost 6 deals on it.

Ben films 40 sec
From a student winMarcus

Tasha’s first deal

“She’s a dental hygienist. Her first fee was $13,200.”

Tasha R. posted in Skool Wed 9:14 PM. Adspend asks her for a 60-second video.

Tasha films
From sales callsDre

Not a trainer yet

“I had zero certs and 40 pounds to lose. Start there.”

9 of 22 Dre calls this week: “I’m not qualified to coach.” Dre’s cost per booked call is $412.

Dre films 60 sec
2 more See all briefs

Adspend is working

Live
Writing 5 variants from Headset · Theo3 of 5
Cutting Dre’s gym floor clips · Dre3 of 5 in
Captioning Car talk v4 and v5 · MarcusDone
Checking 22 live tests against kill and scale rules · every 30 minNext 9:30
Reminding Ben to film · day 9Alex calls 2 PM
61variants this month
14heditor time saved this week
0missed reminders

Team load

Today
  • Priya Nair4 to approve · 3 scripts
  • Kayla Brooks6 edits · 2 due today
  • Mike Castellano4 edits · 1 due today
  • Dani Ruiz6 filming requests
  • Sam Okafor5 filming requests · Ben late