Clients/Marcus Hale
Marcus Hale
Real estate wholesaling · Client since April 2025

Marcus Hale.

Open his portal
Business and offerWholesale Freedom$5,997 coaching · VSL to booked calls
Contract$7,500 + 8%of cash collected
Account manager
Dani Ruiz
Also runs Nina, Theo
RenewsFeb 1in 87 days
HealthGreatMeta and YouTube
Ad spend
$96,400

About $3,200 a day

Cash collected
$318,600

+28% vs Sep 8 to Oct 7

ROAS on cash
3.3x

$402,300 contracted

Cost per booked call
$198

Target $220 · 486 calls

Ridgeline fee earned
$32,988

$7,500 + 8% of cash

Creative pipeline 24

Open in Creatives
Ideas
5
Adspend briefs
"I have no credit"Luis's first deal+3 more
Scripted
4
Priya
Driving for dollarsTitle company 101+2 more
Filming
6
Waiting on Marcus
6 hooks
Editing
2
Kayla
Creator approval
2
Waiting on Marcus
Live testing
5
Jordan
+3
Nov 1 to 6: 6 shipped1 winner2 killedCar talk made 5 variants on Nov 3: 3 live, 2 with Marcus

Waiting on Marcus 2

Dani owns both · Escalates to Dani on day 7
01

Film 6 new hooks

Filming request · Priya sent the scripts Thu 2:30 PM · Due Mon, Nov 9

SentThu 2:30 PM
OpenedThu 8:40 PM
ReminderSun 10:00 AM
DueMon, Nov 9
Dani steps inThu, Nov 12
  • 01I don't have money to buy houses. Good. Neither did I on my first 9 deals.Read
  • 02Tasha closed her first deal in 41 days. She's a dental hygienist.Read
  • 03Is wholesaling legal? This is the contract I use in Memphis.Read
  • 04$31,000 assignment fee. This is the line on the contract that pays me.Read
  • 05Every investor in your city calls the same list. I call this one.Not opened
  • 06I lost $8,400 on my second deal. Do this instead.Not opened
0 of 6 uploaded. Adspend starts editing when footage lands.
What Marcus sees Open portal
Ridgeline MediaMarcus's portal
From Priya · due Monday
Film 6 hooks. About 40 minutes.

Read from the teleprompter. Phone on a tripod, eye level, garage office.

  1. I don't have money to buy houses. Good. Neither did I on my first 9 deals.
  2. Tasha closed her first deal in 41 days. She's a dental hygienist.
  3. Is wholesaling legal? This is the contract I use in Memphis.
  4. $31,000 assignment fee. This is the line on the contract that pays me.
  5. +2 more
02

Approve 2 Car talk variants

Winner to 5 variants · Priya approved Thu 6:00 PM · Auto-approves Sat 6:00 PM

0:34
Car talk v4"I got paid $31,000 and never owned the house."

Marcus watched to 0:11, Thu 9:02 PM

0:41
Car talk v5"My buyer paid a $31,000 assignment fee. I put in $0."

Draft note at 0:12 for Kayla, not sent

32 hours left of 48Then both launch in the test ad set at $150 a day
What Marcus sees Open portal
Ridgeline MediaMarcus's portal
2 ads to approve
New versions of Car talk.

Same footage, new first 3 seconds.

v4 · 0:34
v5 · 0:41

If you do nothing, these go live Sat 6:00 PM.

VSL funnel

Oct 8 to Nov 6 · $198 per booked call
Page views18,240

$5.29 per view

Past 50%Leak6,930

38.0% of views · was 45%

Applications1,212

17.5% of watchers

Booked calls486

40.1% · $198 each

Showed331

68.1% of booked

Closed74

22.4% of shows

Cash collected$318,600

79% of $402,300 contracted

Found by Adspend on Nov 1

Viewers leave at 4:12, where the price comes in.

100%75%50%0:002:004:006:008:0010:00Price at 4:1238% at halfway45%
Cut A · all traffic · 18:40Cut B · price at 6:50 · 1,184 views since Nov 2
Your call

Send all VSL traffic to Cut B.

About 13 more closes and $56,000 more cash a month for Marcus. Ridgeline's 8% on that: about $4,500.

Cut A38% past halfway · 6.6% apply
Cut B45% past halfway · 7.4% apply
Adspend tells Marcus in Monday's report.

Last Monday report

All 31 reports
Dani reviewed 7:41Sent 8:00Opened 8:06Marcus replied 9:14
Ridgeline Media to Marcus Hale · portal and emailMon, Nov 2 · 8:00 AM
Your week: Oct 26 to Nov 1

Best week since August. Car talk carried it.

Ad spend$22,512$3,216 a day
Booked calls112$201 each
Closes1776 showed
Cash$72,8603.2x on spend
What we shipped
  • 4 new ads live: Whiteboard math, Sold sign, Podcast clip 2, Desk mathShipped
  • Car talk: $151 per booked call on $11,960. 5 variants coming this week.Shipped
  • Killed 3 ads above $440 per booked callDone
What we need from you
  1. Approve the Car talk variants in your portal. They land Tuesday.3 of 5
  2. Film 6 new hooks. Scripts come Thursday, footage by Mon, Nov 9.Open
  3. Send us 2 student wins from October.Done Tue
Marcus Hale replied · Mon 9:14 AM

Good week. I'll film Sunday morning. Use Tasha's deal. Her first fee was $13,200.

Next report Mon, Nov 9 · 8:00 AM · Adspend drafts it Sunday 6 PMPreview draft

Marcus's rules

Edited Oct 14 by Jordan
Cost per booked call targetEvery kill and scale rule runs off this.
Daily spend capMeta and YouTube together. Today's budget $3,450.
Kill above 2x targetPause after $440 spent at over $440 per booked call.
Scale winners +20% a dayWhile under $220 for 3 days, up to the cap.
Auto-approve variants after 48hMarcus agreed on Oct 2. Off means nothing launches without his click.
Monday report8 AM to portal and email.

Adspend on this account

Live
Cutting Podcast clip 3 · new hook62%
Writing angles · October sales-call objections2 of 4
Watching 14 live ads · Meta and YouTubeUnder cap
Filming reminder to MarcusSun 10:00 AM

Done on its own · Thu 1:15 PMTurned off Podcast clip 2. $446 per booked call after $892 spent.

Last 24 hours

AdspendWorkflow

Checked Car talk at $1,440 a day after the 6:00 AM raise. Day 4 under the $220 target. Account budget today: $3,450 of the $3,600 cap.

Kill and scale rules
Dani RuizAccount manager

Called Marcus. He films the 6 hooks Sunday morning in his garage office.

AdspendWorkflow

Matched 2 new closes from Stripe to GoHighLevel: Ray Collins and Monique Bell, $11,994 cash. Both booked from Car talk.

Jordan PikeMedia buying

Moved $200 a day from YouTube Whiteboard math to the Meta test ad set for Car talk v3.

Marcus HaleIn his portal

Left a draft note on Car talk v5 at 0:12 for Kayla. Not sent yet.

Marcus HaleIn his portal

Watched Car talk v4 to 0:11 and closed it. No approval yet.

Marcus HaleIn his portal

Opened the filming request. Read scripts 1 to 4 and the shot list.

AdspendWorkflow

Launched Car talk v3 on Meta in the test ad set at $150 a day.

Winner to 5 variants
Kayla BrooksEditor

Fixed 0:07 in Car talk v3 as Cut 3: the line and caption now say assignment fee.

Marcus HaleIn his portal

Approved Car talk v3 with one note at 0:07: "Say assignment fee, not profit."

Priya NairCreative strategy

Approved Car talk v4 and v5. Adspend sent both to Marcus's portal.

Winner to 5 variants
Priya NairCreative strategy

Sent the filming request: 6 hook scripts, teleprompter link and shot list. Due Mon, Nov 9.

Filming request
AdspendWorkflow

Turned off Podcast clip 2. $446 per booked call after $892 spent, over 2x the target.

Undo
Thu 1:15 PM to Fri 9:31 AMFull history