Friday, November 6 · 10:40 AM

Ads.

6 clients, 12 ad accounts on Meta and YouTube. $6,471 spent so far today of $17,300 budgeted. Adspend made 23 changes overnight and one needs you.

Spend managed, 30 days
$501,300

$17,300 budgeted today across 12 accounts

Cash collected for clients
$1,521,700

From each client's Stripe. +14% vs the 30 days before

ROAS on cash
3.0x

Under 2.5x: Ben 2.3x

Live ads
186

Meta 128 · YouTube 58

Adspend actions, 7 days
147

34 kills · 52 scales · 41 moves · 20 duplicates

Needs you · Dre Williams

Move $1,200 a day of Dre's budget from YouTube to Meta.

Dre is at $412 a booked call against a $250 target. Meta books calls at less than half the YouTube cost. Adspend moves up to $500 a day on its own, so this one needs you.

Sam Okafor tells Dre on Monday's report. His 4 new angles in editing launch on Meta.
Last 7 daysYouTube
$531
per booked call
Spent
$9,027
Booked calls
17
ROAS on cash
1.3x
Frequency
3.2
Budget a day$1,450$250
Last 7 daysMeta
$244
per booked call
Spent
$2,928
Booked calls
12
ROAS on cash
3.2x
Frequency
2.0
Budget a day$500$1,700
After the move, Adspend expects 6.5 booked calls a day, up from 4. YouTube keeps retargeting only.~$300 a call

By client

Spent todayToday's budgetWhere pace should be at 10:40 AM
ClientSpend today vs daily capCost per result, 7dROAS on cashFreqLive adsRules fired, 7d
Marcus HaleWholesale FreedomGreat
$1,318of $3,4506% ahead
Cap $3,600 a day
$186−15%
target $220 · per booked call
3.3x2.11424Scaled Car talk 6:00 AM
Nina ParkTrade With NinaGreat
$1,940of $5,0008% ahead
Cap $6,000 a day
$741−7%
target $800 · per webinar sale
3.6x1.95233Copied a winner 4:15 AM
Ben CarterAmazon Launch LabAt risk
$1,395of $3,900On pace
Cap $4,400 a day
$309+24%
target $250 · per booked call
2.3x3.43329Moved $400 a day 5:42 AM
Campaign and ad setsBudget a daySpent todayPer booked call, 7dROASFreqLive
YouTubeALL | YT | Warehouse tourFatigued · CTR down 38% in 14 days$1,800$700$3581.7x4.19
Amazon sellers, custom intent27 calls$1,100$430$341
FBA channel placements16 calls$700$270$389
YouTubeALL | YT | Desk walkthrough+$400 a day at 5:42 AM$900$260$2502.9x1.67
MetaALL | Meta | VSL calls$1,200$435$2712.6x2.817
Refresh brief: 8 scripts ready. Filming request open 9 days.Scale rule paused by Jordan Pike until new ads ship.Open in Creatives
Theo DelgadoCloser AcademyGreat
$702of $1,65018% ahead
Cap $1,800 a day
$131−27%
target $180 · per booked call
3.7x1.73015Scaled Headset 6:00 AM
Dre WilliamsFit Pro AcademyStruggling
$618of $1,95012% behind
Cap $2,400 a day
$412+65%
target $250 · per booked call
2.6x2.63131Killed Bench talk v2 3:10 AM
Campaign and ad setsBudget a daySpent todayPer booked call, 7dROASFreqLive
YouTubeFPA | YT | In-feed VSL$1,150$370$6421.1x3.110
Custom intent: trainer certification7 calls$650$210$615
Fitness channel placements5 calls$500$160$680
YouTubeFPA | YT | Retargeting$300$95$2652.0x3.63
MetaFPA | Meta | VSL calls | Broad$350$110$1703.9x2.212
Broad 25 to 54, US7 calls$210$67$157
Personal trainers, interest1 call$140$43$264
MetaFPA | Meta | Testing$150$43$3911.9x1.86
Test: Client transformation2 calls$150$43$262
Test: Bench talk v2Killed by Adspend 3:10 AM · $1,040 spent · 2 calls$0$0$520
YouTube 7 days: $9,027 for 17 booked calls, $531 each.Meta 7 days: $2,928 for 12 booked calls, $244 each.See the move above
Leah MorganCalm MoneyFine
$498of $1,350On pace
Cap $1,500 a day
$42−7%
target $45 · per challenge sale
2.5x2.32615Killed Couch 2:48 AM
$6,471 spent today of $17,300 budgeted No account over its cap. Next check 11:00 AM.

Adspend actions

Running · checks every 30 min
6:00 AMScale

Theo Delgado · Headset

Ad set budget $500 to $600 a day.

$118 a booked call for 3 days. Target $180. Theo now at $1,650 of his $1,800 cap.

6:00 AMScale

Marcus Hale · Car talk

Ad set budget $1,200 to $1,440 a day.

$154 a booked call for 3 days. Target $220.

5:42 AMBudget move

Ben Carter · Warehouse tour to Desk walkthrough

Moved $400 a day between YouTube campaigns.

Warehouse tour: $358 a booked call, frequency 4.1. Desk walkthrough: $250.

4:15 AMDuplicate

Nina Park · Two monitors, one rule

Copied into a new broad ad set at $300 a day.

ROAS 4.4x on $21,300. Frequency in the first ad set hit 2.9.

3:10 AMKill

Dre Williams · Bench talk v2

Paused the ad. Budget went back to the test ad set.

$520 a booked call after $1,040 spent. Rule: kill above $500 after $500.

2:48 AMKill

Leah Morgan · Couch, 3 accounts

Paused the ad.

$104 a $47 challenge sale after $208 spent. Rule: kill above $90 after $90.

Thu 11:20 PMScale

Nina Park · Options income, broad

Ad set budget $800 to $960 a day.

$702 a webinar sale for 3 days. Target $800.

Thu 7:30 PMKill

Marcus Hale · Street walk

Paused the ad.

$231 a booked call after $1,960 spent, close to the $220 target. Jordan wants one more day on the new caption.

Undone by Jordan Pike, 8:02 PM
23 actions since midnight. Each one follows a rule below and can be undone for 7 days.Show all 147

Rules

Last edited by Jordan Pike, Nov 2
Kill

Pause an ad above 2x target once it spends 2x target.

Scale

Raise budget 20% a day while under target for 3 days, up to the daily cap.

Move

Shift budget between campaigns and platforms up to the client's limit. Above it, Adspend asks you.

ClientTargetKill aboveAfter spendScaleDaily capMoves on its ownAuto
Marcus Haleper booked call Auto
Nina Parkper webinar sale Auto
Ben Carterper booked call Auto

Scale paused by Jordan Pike until the Warehouse tour refresh ships.

Theo Delgadoper booked call Auto
Dre Williamsper booked call Auto

Platform move of $1,200 a day waiting on Alex.

Leah Morganper $47 challenge sale Auto

Back end checked weekly. Floor: 2.2x ROAS on cash after the $297 and $1,500 offers.

Changes apply at the next check. Adspend never goes over a daily cap.