Cost to serve is team hours logged in ClickUp at each person's loaded rate, plus contractors and tools, split by client. Ben and Dre cost the most because their ads need the most new creative.
Where the 96 hours come from
Your 7 people stay. Adspend takes this work off them.
Tre HollowayMedia buyer
Checking 12 ad accounts by hand, pausing losers at night18hrs
Kayla BrooksEditor
Cutting hook variants and resizes15hrs
Mike CastellanoEditor
Captions, 4:5 and 9:16 versions15hrs
Priya NairCreative strategist
Writing briefs and pulling competitor ads14hrs
Jordan PikeHead of media buying
Building weekly numbers and budget changes12hrs
Dani RuizAccount manager
Monday reports and footage chasing for Marcus, Nina, Theo11hrs
Sam OkaforAccount manager
Monday reports and footage chasing for Ben, Dre, Leah11hrs
What Adspend replaces
$26,440 a month
Nothing gets canceled until Adspend has run the job for 14 days.
TodayWhat it doesAdspend does it byMonthly
Tools · 7$3,640
MotionCreative reporting on 12 ad accountsTags each ad by hook, angle and creator and ranks them per client$900
ForeplaySwipe file of competitor adsPulls each niche's competitor ads from the Meta Ad Library every Monday$150
Frame.ioReview links for editors and creatorsReview and creator approval in the client portal$375
ClickUpCreative board, 6 client spacesRuns the pipeline from idea to live test$280
AgencyAnalyticsWeekly client reportsWrites the Monday creator report from Stripe and ad data$420
HyrosAttribution, 6 client seatsTies each Stripe payment to the ad and the booked call$1,200
Zapier61 zaps between GoHighLevel, Slack, ClickUpRuns the same steps itself$315
People and contractors · 5$22,800
Junior media buyerContractor · launches tests, pauses losersKill and scale rules on 186 live ads, inside each client's daily limit$5,500
Two freelance editorsVariants, resizes, captionsCuts variants from footage you already have. Kayla and Mike review.$8,000
ScriptwriterAbout 40 hooks and scripts a monthWrites hooks from each client's winners, sales calls and student wins$3,500
Reporting VABuilds Monday decks by handSends reports at 8 AM Monday after your review$2,000
Account coordinatorChases footage and approvalsFilming requests, reminders on day 2 and 4, escalation on day 7$3,800
Total96 hours a week back across the team$26,440
What stays
Adspend works inside them
ToolStays asAdspend adds
Meta and YouTube ad accounts12 accounts stay in your clients' namesLaunches, pauses and moves budget inside the limits you setKeep
Stripe, each client6 accounts stay with the creatorsReads every payment and scores each ad on cash collectedKeep
GoHighLevel, each client6 sub-accounts stayReads booked calls, shows and closes per adKeep
SlackYour workspace and client channelsPosts kills, winners and approvals where your team already looksKeep
Google Drive“Ridgeline Clients” folderFiles every new cut and script next to the raw footageKeep
Your teamPriya, Jordan, Tre, Kayla, Mike, Dani, SamReview cuts, approve launches and own each clientKeep
Next: Refine. You check each job and set the limits per client before Adspend runs anything on its own.
